Digital Opportunities

Mobile Meeting App Push Notifications

Engage users by sending put notifications to generate interest in your sponsored theaters, forums, or booths.   Character limit is 160.

Total of eight push notifications (two per day) are available for purchase. Select from the following options:

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Sponsorship Ad on HFSA Registration Website

Sponsor to provide (3) versions of the ad as the registration website is device responsive:

  • Large screen (desktop): Sidebar ad, up to 300px wide – maybe 300 pixels high (square)
  • Medium screen (tablet): Footer ad, up to 1000px wide – maybe 100 pixels high
  • Small screen (phone): Footer ad, up to 620px wide – maybe 100 pixels high 

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(SOLD) Sponsorship Banner Registration Confirmation Email

Your banner ad will appear at the bottom of the registration confirmation email. Ad must be approved by HFSA.

Specifications and support includes:  

  • Banner ad at the bottom of the email
  • Banner ad specifications: 600 pixels wide x 100 pixels high in JPEG or PNG format, 72 dpi
  • Banner can be hyperlinked
  • Placement of banner as soon as sponsorship confirmed, artwork received and invoice is paid.

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Mobile Digital Boards

Promote your brand and drive traffic to your booth with digital signs displayed along the high-traffic conference center corridors. Company’s digital artwork will display continuously throughout the conference and will generate thousands of impressions. Company to provide digital files.

5 mobile units available. These boards will allow for any level of customization – slideshows, video loops, static images, schedule of events, or can be used simply as a directional sign.

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Daily Conference Broadcast Email Sponsorship

One email sent per day (1 sponsor per day) – $7,500 – $15,000    Specify day – choice of Thursday, Friday (SOLD), Saturday, Sunday, or Monday.

Distributed to all the registrants via email. Sponsors will receive two opportunities to promote their organization with this sponsorship: a graphical web banner and a sponsored content article post.

Your full-color advertisement in this newsletter prominently positions your company’s message in front of members and registrants in the form of a web banner. As an added benefit, sponsor will also receive a “sponsored content” post in the newsletter. This post looks like an article and is a piece of written content the sponsor may use to promote their product, brand, or meeting activities, such as an Industry Theater or Contemporary Forum. It will appear in line with the newsletter content but will be set apart by the “Sponsored Content” subhead – placement to be determined by HFSA staff and may vary by day. To take advantage of sponsored content, the sponsor must submit a title (15 words or fewer), a written description or promotional content between 50-70 words in length, one URL, and a 150×150 pixel static image in PNG or JPEG format.

Specifications and support includes:

Banner ad at the bottom of the email – submit 1 per newsletter

  • Image specifications: 650 pixels wide x 100 pixels high static image in JPEG or PNG format, 72 dpi
  • URL

Sponsored Content – submit all of the following* for 1 item per newsletter (see examples below)

  • Title of post/article (15 words or fewer)
  • Written description or promotional content between 50-70 words in length
  • Graphic – Specifications: 150 pixels wide x 150 pixels high static image in JPEG or PNG format, 72 dpi
  • URL

* NOTE: If all of the above components are not submitted for a sponsored content post, the post will not be included in the newsletter.

Banner ad and all sponsored content materials due by August 29, 2022.

Sponsored content examples:

“Join ABC Company at 6PM Tuesday for Session on HFrEF vs. HFpEF”
Sponsored Content

ABC Company will host an Industry Theater on Tuesday, October X at 6:00 PM on the topic of HFrEF vs. HFpEF. Dr. Samantha Jones will tell audience members how HFrEF treatment has changed over the years… (70 words max) MORE (URL hyperlinked here)

ABC Company Release New Drug to Help Patients with HFrEF
Sponsored Content

ABC Company recently released a new pharmaceutical called XYZ to help patients treat heart failure with reduced ejection fraction… (70 words max). MORE (URL hyperlinked here)

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Friday Email Banner Ad SOLD

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Virtual Bag Insert

The virtual conference bag is the perfect way to make a first impression! Delivered to registered attendees by email in the days leading up to the meeting, the virtual bag provides attendees with all the materials they would receive in a standard conference bag, including program information, flyers from meeting sponsors, and information on HFSA corporate members. Virtual bag inserts are clickable within the email, opening up to display a full-page PDF. PDFs must be approved by HFSA staff.

Specifications are as follows:

  • 8.5" x 11" full color, email-ready PDF (no trim, crop marks, or bleeds necessary)
  • Double-sided
  • PDF due no later than August 29, 2022

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Program Advertisements

The program file (PDF) features the full schedule at a glance; Satellite Symposia, Industry Theater and Contemporary Forum listings; exhibitor listings; conference maps and floor plans; Clinical Trial Row and Emerging Therapies Row listings; and other key information about the meeting.  This opportunity will be assigned on a first-come first-served basis. Company to provide high-resolution artwork by August 29, 2022, specifications will be provided to sponsors. Placement in the order of applications received. Limited to 3 placements.

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(SOLD) WIFI Sponsorship with Splash Page

Access to WiFi is of paramount importance to attendees. Sponsor this opportunity and associate your company and/or brand with attendee’s ability to stay connected.

Attendees will see Company’s specialized launch page when logging in to the WiFi network. The launch page may feature Company’s logo and link to virtual exhibitor resource page. Page content must be approved by HFSA.

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