Digital Opportunities

Your banner ad will appear at the bottom of the registration confirmation email. Ad must be approved by HFSA.

Specifications and support includes:  

• Banner ad at the bottom of the email
• Banner ad specifications: 600 pixels wide x 100 pixels high in JPEG or PNG format, 72 dpi
• Banner can be hyperlinked
• Placement of banner as soon as sponsorship confirmed and artwork received.

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Access to WiFi is of paramount importance to attendees. Sponsor this opportunity and associate your company and/or brand with attendee’s ability to stay connected.

Attendees will see Company’s specialized launch page when logging in to the WiFi network. The launch page may feature Company’s logo and link to an exhibitor resource page.

Additional sponsor benefits:

• Sponsor branding is included on signage throughout the convention center with WiFi login instructions
• Recognition in Schedule at a Glance.

Page content must be approved by HFSA.

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One email sent per day (1 sponsor per day) – $7,500 each day.    Choice of Thursday, Friday, Saturday, Sunday, or Monday.

Distributed to all the registrants via email. Sponsors will receive two opportunities to promote their organization with this sponsorship: a graphical web banner and a sponsored content article post.

Your full-color advertisement in this newsletter prominently positions your company’s message in front of members and registrants in the form of a web banner. As an added benefit, sponsor will also receive a “sponsored content” post in the newsletter. This post looks like an article and is a piece of written content the sponsor may use to promote their product, brand, or meeting activities, such as an Industry Theater or Contemporary Forum. It will appear in line with the newsletter content but will be set apart by the “Sponsored Content” subhead – placement to be determined by HFSA staff and may vary by day. To take advantage of sponsored content, the sponsor must submit a title (15 words or fewer), a written description or promotional content between 50-70 words in length, one URL, and a 150×150 pixel static image in PNG or JPEG format.

Specifications and support includes:

Banner ad at the bottom of the email – submit 1 per newsletter

• Image specifications: 650 pixels wide x 100 pixels high static image in JPEG or PNG format, 72 dpi
• URL

Sponsored Content – submit all of the following* for 1 item per newsletter (see examples below)

• Title of post/article (15 words or fewer)
• Written description or promotional content between 50-70 words in length
• Graphic – Specifications: 150 pixels wide x 150 pixels high static image in JPEG or PNG format, 72 dpi
• URL

* NOTE: If all of the above components are not submitted for a sponsored content post, the post will not be included in the newsletter.

Banner ad and all sponsored content materials due by August 23, 2024.

Sponsored content examples:

“Join ABC Company at 6PM Tuesday for Session on HFrEF vs. HFpEF”
Sponsored Content

ABC Company will host an Industry Theater on Tuesday, October X at 6:00 PM on the topic of HFrEF vs. HFpEF. Dr. Samantha Jones will tell audience members how HFrEF treatment has changed over the years… (70 words max) MORE (URL hyperlinked here)

ABC Company Release New Drug to Help Patients with HFrEF
Sponsored Content

ABC Company recently released a new pharmaceutical called XYZ to help patients treat heart failure with reduced ejection fraction… (70 words max). MORE (URL hyperlinked here)

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A limited number of dedicated eblasts will be available to purchase so that you can deliver your message to ASM registrants.  Increase the attendance to your Industry Expert Theater or Industry Innovative Event, boost traffic at your booth, or share information about your products with an exclusive email sent by HFSA’s list house vendor.

• A dedicated email will be sent to all registrants, based in the U.S., who opt-in to third-party communications from our vendors and industry partners.
• A limited number of dates are available to purchase.
• The sponsor will work directly with HFSA’s list house vendor to develop and send the eBlast, submitting either a fully coded HTML email or graphics and content to be inserted into one of the provided templates. All assets are due to vendor 10 business days in advance of the purchased eBlast send date.  Content is subject to HFSA review and approval of content.
• Due to the tight email schedule around ASM, no dates can be rescheduled, and deadline dates cannot be extended.  If a deadline date is missed, then the sponsorship is forfeited.
• Once HFSA confirms the purchase date, no refunds can be made.
• eBlast must include the following text placed prominently and printed in a size large enough to easily read: 

You are receiving this email on behalf of (Name of Sponsor) because you have registered for the HFSA Annual Scientific Meeting. Your email address has not been shared with this or any other companies. This company is neither sponsored nor endorsed by HFSA.

If the content promotes a sponsored no-CEU opportunity like an Industry Expert Theater or Innovative Industry Event, then it must also include this disclaimer:

This event is not part of the scientific program as planned by the HFSA ASM Program Committee, is neither sponsored by nor endorsed by HFSA, and does not qualify for continuing education credit.

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(SOLD) Industry Eblast – September 9

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(SOLD) Industry Eblast – September 12

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(SOLD) Industry Eblast – September 16

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(SOLD) Industry Eblast – September 19

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The virtual conference bag is the perfect way to make a first impression! Delivered to registered attendees by email in the days leading up to the meeting, the virtual bag provides attendees with all the materials they would receive in a standard conference bag, including program information, flyers from meeting sponsors, and information on HFSA corporate members. Virtual bag inserts are clickable within the email, opening up to display a full-page PDF. PDFs must be approved by HFSA staff.

Specifications are as follows:

• 8.5" x 11" full color, email-ready PDF (no trim, crop marks, or bleeds necessary)
• Double-sided
• PDF due no later than September 3, 2024

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